Add some novelty to ads

Consumers are bombarded with advertising on a daily basis. It’s estimated that most of us see or hear more than 100 ads per day.

This isn’t aerial advertising we’re talking about. Nope, we’re talking about basic, run of the mill ads. We hear radio ads for car dealerships, energy drinks and local beauty salons. We see newspaper ads for pet and discount stores. We see television ads for soft drinks and the latest sugary cereal.

But how many of those ads would we consider unique, interesting and worth remembering? Few, that’s for sure.

If even one of those ads was brought to us via airplane advertising, it’s likely we’d remember. Plane advertising is a novel and unique concept and that uniqueness means people remember it.

Most of us can’t remember what ads we saw in the sports section this morning. We think there might have been an ad for a sporting goods store, and maybe a lingerie store, but that’s about it. The front section might have included an ad for a furniture or department store, but we’re not sure.

Do we remember the aerial advertising we saw at the beach or the festival last summer? Likely, the answer is yes. That’s because aerial advertising brings something to the table that traditional ads just can’t touch – novelty and uniqueness, which breeds remembrance. That is, we remember ads that come to us in a unique and novel way. We remember ads that, themselves, are unique and novel.

Marketing experts will tell you that the key to creating memorable advertising is making it memorable. That is, no matter the product, present it in a way that’s interesting and memorable. Even ads for housecleaning can be exciting if presented in a unique way.

Advertisers, then, should look toward airplane messages as a way to get their advertising remembered. You could spend hours coming up with the right slogan and the best looking ad, or advertisers can spend a short period of time working with a representative from an aerial advertising company.

Because airplane advertising makes use of short messages, it is important that vital information is conveyed quickly, but creating a novel ad is much easier. As far as advertising goes, there’s little that’s more novel and unique than airplane advertising. When people hear that plan overhead, they naturally look skyward. They pay attention to the banner towing and they remember what they read on the banner that’s being towed.

Consumers report very positive responses to aerial advertising and that’s largely due to its novelty, its unique way of presenting an ad.

When advertisers are looking for the right medium for their advertising dollar, they are well served to look toward airplane advertising. It offers the uniqueness that people remember and an opportunity to get a message out to potentially thousands of people at once. There are few other advertising mediums that can boast of that.